Mark & Trade, LLC dba MARK/TRADE (“MARK/TRADE,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to responsibly handling personal information.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit marktrade.la, use the MARK/TRADE stockroom and asset system (including stock.marktrade.la), create or use an account, scan or manage inventory and assets, communicate with us, or otherwise interact with MARK/TRADE digital services.
It also explains the choices and privacy rights that may be available to you.
1. Scope
This Privacy Policy applies to personal information we collect:
- through marktrade.la, stock.marktrade.la, and other websites or digital services that link to this Privacy Policy;
- when you create, administer, or use a MARK/TRADE account;
- when you use stockroom, inventory, barcode, checkout, check-in, placement, media, settings, or related operational features;
- when you communicate with us (including support or operational messages);
- when you subscribe to or receive business communications; and
- through cookies and similar technologies.
Third-party websites and services are governed by their own privacy policies.
2. Information We Collect
The information we collect depends on how you interact with MARK/TRADE.
Information You Provide
We may collect:
- Contact information, such as your name, email address, telephone number, mailing address, company, and job title;
- Account information, including credentials, role or permission assignments, and preferences;
- Operational and inventory information you enter or generate while using the system, such as item labels, barcodes, locations, quantities, checkout/check-in records, notes, and related activity history associated with your account;
- Media and files you upload (for example images or documents linked to inventory or assets);
- Communications, including questions, support requests, feedback, and correspondence; and
- other information you voluntarily provide.
Information We Collect Automatically
When you use our websites or digital services, we and companies providing services to us may automatically collect information such as:
- IP address;
- device and browser information;
- operating system;
- pages viewed and links clicked;
- referring and exit pages;
- date and time of visits;
- approximate location derived from IP address;
- website and application interactions; and
- cookie and similar technology identifiers.
We may collect this information using cookies, pixels, tags, web beacons, local storage, and similar technologies.
3. How We Use Information
We may use personal information to:
- operate our websites, stockroom system, and related business tools;
- create and administer user accounts and access controls;
- provide inventory, asset tracking, scan, media, and settings features you request;
- maintain operational records (including audit and activity history);
- respond to questions and provide support;
- send necessary service, security, and account communications;
- send business or marketing communications as permitted by applicable law;
- understand how our websites and services are used;
- improve and develop our products, services, and websites;
- maintain security and prevent fraud or misuse;
- comply with applicable law;
- enforce our agreements and protect our rights; and
- carry out other purposes disclosed when information is collected or with your consent where required.
4. Marketing and Service Communications
We may use your contact information to communicate with you regarding MARK/TRADE products, services, operations, and other information that may be relevant to you, subject to applicable law.
You may unsubscribe from MARK/TRADE marketing emails at any time by using the unsubscribe link included in the email or contacting hello@marktrade.la.
Opting out of marketing communications will not prevent us from sending necessary non-promotional communications concerning your account, security, transactions, or relationship with MARK/TRADE.
5. How We Disclose Information
We may disclose personal information to the following categories of recipients.
Service Providers
We may disclose information to companies that perform services on our behalf, including providers of:
- website and application hosting;
- databases and infrastructure;
- email and communications;
- analytics;
- information technology;
- cybersecurity;
- file and media storage; and
- professional and administrative services.
These companies may process information as necessary to provide services to MARK/TRADE and subject to applicable contractual and legal requirements.
Affiliates and Related Companies
We may disclose personal information among MARK/TRADE’s affiliated or related companies for legitimate operational, administrative, customer-service, and other business purposes consistent with this Privacy Policy and applicable law.
Business Transactions
Personal information may be disclosed or transferred in connection with an actual or proposed merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other corporate transaction.
Legal, Security, and Compliance Purposes
We may disclose information when reasonably necessary to:
- comply with law, regulation, legal process, or governmental requests;
- protect our legal rights;
- enforce our agreements;
- detect or investigate fraud, security incidents, or unlawful conduct; or
- protect the safety, security, rights, or property of MARK/TRADE or others.
At Your Direction or With Your Consent
We may disclose personal information when you direct us to do so or when you provide consent where consent is required.
6. Sale, Sharing, and Targeted Advertising
MARK/TRADE does not sell personal information in the ordinary sense of selling personal information for money.
Some U.S. privacy laws, however, define “sale,” “sharing,” and “targeted advertising” more broadly than those terms are commonly understood. Depending on the circumstances, these definitions can include certain disclosures to third parties even when MARK/TRADE does not receive monetary payment.
For example, certain advertising technologies may involve the disclosure of identifiers or online activity to advertising partners for purposes that applicable law defines as “sharing” or “targeted advertising.”
Accordingly, MARK/TRADE does not characterize every disclosure of information as outside the statutory definitions of “sale” or “sharing” merely because no money is paid specifically for the information.
Where applicable law gives you the right to opt out of a sale, sharing, targeted advertising, or other covered processing activity, MARK/TRADE will provide the applicable method for exercising that right.
Where required by applicable law, MARK/TRADE will also recognize qualifying universal opt-out preference signals.
7. Cookies and Similar Technologies
MARK/TRADE and companies providing services to us may use cookies and similar technologies to:
- operate our websites and authenticated application sessions;
- remember preferences;
- understand website and product usage;
- measure performance;
- improve our services; and
- support advertising and marketing activities, where applicable.
These technologies may include essential, functional, analytics, and advertising or marketing technologies.
Your browser may allow you to block or delete cookies. Where MARK/TRADE provides a cookie or privacy preference tool, you may use that tool to manage applicable choices.
Blocking certain technologies may affect website or application functionality.
8. Your Privacy Rights and Choices
Depending on your state or country of residence and applicable law, you may have the right to:
- confirm whether we process your personal information;
- access personal information we maintain about you;
- obtain a copy of certain information;
- correct inaccurate information;
- request deletion;
- opt out of certain sales of personal information;
- opt out of certain sharing or targeted advertising;
- limit certain uses or disclosures of sensitive personal information;
- opt out of certain profiling or automated decision-making activities;
- withdraw consent where processing depends on consent; and
- appeal certain decisions concerning privacy requests.
These rights are subject to applicable exceptions and limitations.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
Submitting a Privacy Request
Privacy requests may be submitted to:
We may take reasonable steps to verify your identity before fulfilling certain requests.
Authorized agents may submit requests where permitted by applicable law and subject to appropriate verification.
9. Additional U.S. State Privacy Disclosures
Residents of states with comprehensive privacy laws may have additional rights regarding their personal information.
California Residents
To the extent the California Consumer Privacy Act, as amended (“CCPA”), applies to MARK/TRADE, California residents may have rights concerning access, correction, deletion, sale, sharing, sensitive personal information, and other processing covered by the CCPA.
Depending upon your interaction with us, categories of personal information we may collect include:
- identifiers;
- customer-record information;
- commercial or operational information;
- internet or electronic network activity;
- approximate geolocation information;
- professional or employment-related information; and
- inferences derived from other information.
We collect this information from the sources and for the purposes described in this Privacy Policy.
We may disclose these categories to service providers, affiliates, professional advisers, and other recipients described in this Privacy Policy, depending on the circumstances.
The fact that information is “disclosed” does not necessarily mean that the disclosure constitutes a “sale” or “sharing” under the CCPA. Those terms have specific statutory definitions.
Where a particular MARK/TRADE practice constitutes a sale or sharing under applicable law, eligible consumers will be provided the rights and opt-out mechanisms required by that law.
Residents of Other States
Residents of Oregon, Colorado, and other states with applicable privacy laws may have rights concerning access, correction, deletion, portability, targeted advertising, sales of personal information, and certain profiling.
We process applicable requests in accordance with the law governing the request.
10. Sensitive Information
MARK/TRADE’s websites and stockroom tools are not intended for the submission of detailed medical, biometric, or other highly sensitive personal information unrelated to business operations.
Please do not submit medical records, diagnoses, genetic information, government ID numbers, or other unnecessary sensitive information through general website or application forms unless we specifically request it for a stated operational purpose and applicable law permits the collection.
11. Children’s Privacy
MARK/TRADE’s websites and services are intended primarily for adults and business users and are not directed to children under 13.
We do not knowingly collect personal information online from children under 13 without legally sufficient authorization. If we learn that such information has been collected improperly, we will take reasonable steps to delete it.
We comply with additional protections applicable to minors where required by law.
12. Data Retention
We retain personal information for as long as reasonably necessary and proportionate to accomplish the purposes for which it was collected and for legitimate business, legal, accounting, security, and compliance purposes.
Retention periods may depend upon:
- the nature of the information;
- why it was collected;
- the duration of your account or relationship with us;
- operational recordkeeping needs for inventory and asset history;
- applicable legal and accounting requirements;
- applicable limitation periods;
- disputes or potential legal claims; and
- security and business-continuity requirements.
When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of it in accordance with applicable law and our retention practices.
13. Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, alteration, destruction, or disclosure.
No transmission or storage system can be guaranteed to be completely secure, and we cannot guarantee absolute security.
14. International Users
MARK/TRADE is based in the United States.
If you interact with MARK/TRADE from outside the United States, your information may be processed in the United States or other jurisdictions in which MARK/TRADE or its service providers operate.
Where applicable law requires safeguards for international transfers, we will use appropriate mechanisms or safeguards required by applicable law.
If European Economic Area or United Kingdom data protection law applies, our lawful bases for processing may include performance of a contract, legitimate interests, compliance with legal obligations, and consent where appropriate.
Subject to applicable law, individuals may have rights to access, correct, delete, restrict, port, or object to certain processing of personal data and to withdraw consent where processing is based on consent.
15. Third-Party Websites and Services
Our websites and communications may include links to or integrations with third-party websites, platforms, vendors, or services.
Those third parties may have their own privacy practices and policies. MARK/TRADE does not control third parties’ independent use of personal information, and we encourage you to review their privacy policies.
16. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our business, services, technologies, legal requirements, or privacy practices.
When we update the policy, we will revise the “Last Updated” date above. We may provide additional notice of material changes where required by law.
17. Contact Us
Questions regarding this Privacy Policy, MARK/TRADE’s privacy practices, or applicable privacy rights may be directed to:
Mark & Trade, LLC dba MARK/TRADE
Address: 1933 S Broadway, Suite 405, Los Angeles, CA 90007
Phone: (916) 524-4435
Email: hello@marktrade.la
Website: marktrade.la